The media industry is vast, covering different sectors and providing work for freelance creatives as well as large teams in design houses and multinational companies. But there are common aspects to all digital media products.

The Cambridge National Creative iMedia qualification is designed to help develop knowledge, and understanding relating to different sectors, products and job roles that form the media industry. Areas such as media codes and conventions legislation applicable to the media industry and what media producers must do to comply with this legislation. In addition, pupils will gain an understanding of the properties and formats of media files.

Visual identity is a vital component of any business, product or brand. It makes a brand recognisable and helps sell a product or idea to a target audience. In this qualification you will learn how to develop visual identities for clients and apply the concepts of graphic design to create original digital graphics to engage target audiences.