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Business Studies Curriuclum 2020/21

KS4 Year 9 – Cambridge Nationals Enterprise & Marketing

Autumn

Pupils will be taught the skills required to design, develop and deliver an effective pitch.

They will be taught how to understand how to effectively target a market, looking at key areas – customer / market segmentation and research methods (primary and secondary)

Spring

Pupils will be taught the skills to understand what makes a product/service financially viable.

They will be taught how to identify the factors that affect the viability of products/services.

Summer

Pupils will be taught the skills required to understand product development.

They will be taught the product lifecycle, product differentiation and the impact of external factors on product development.